Sussex Cricket Announces New Partnership with St Kitts & Nevis Ministry of Sports
Sussex Cricket is delighted to announce a groundbreaking partnership with St Kitts & Nevis Ministry of Sports for at least the 2024 season and will see the island become an Official Premium Partner to the Club.
The partnership between St. Kitts and Nevis and Sussex Cricket includes several exciting initiatives: sponsor-branded pitch mats on the outfield at the North and South ends of the ground, LED banner advertising on the scoreboard at all home group fixtures, big screen advertisements, and an advertisement on Livestream.
The partnership also aims to attract cricket teams to St. Kitts and Nevis during the off-season, enhancing sports tourism and providing local players with opportunities to compete against and be scouted by international teams, and further growing the game of cricket.
Sussex fans will also get to the opportunity to transport themselves to St Kitts and Nevis this season, sampling the island’s food, drink and culture, when the Ministry sponsors one of the Club’s Metro Bank One Day fixtures in August.
Sussex Cricket CEO, Pete Fitzboydon, said: “We are delighted to be partnering with the Government of St Kitts and Nevis to help showcase the islands to a global audience.
“As the oldest professional sports Club in the world and one of the UK’s top cricket teams, Sussex Cricket enjoys exceptional reach all around the world, which will help St Kitts and Nevis further enhance their impressive reputation as a premier cricket training and tourism destination.
“We were struck by the level of ambition of St Kitts and Nevis, which aligns with our own world-class aspirations, and so made this a natural partnership for both organisations. We look forward to starting this journey immediately.”
Statement from the Minister of Sports and Creative Economy et al, Hon. Samal Duggins: “We are delighted to embark on this exciting partnership with Sussex Cricket.
“This collaboration not only elevates our presence in the international sports arena but also promotes cultural exchange and tourism between St. Kitts and Nevis and the UK.
“We are using this opportunity to display the essence of our beautiful islands, and we look forward to showcasing our unique culture and hospitality to the cricket fans of Sussex.
“This partnership will bring significant benefits to both parties, and we are committed to making this a successful and memorable collaboration.
“This partnership opens numerous opportunities for our nation. By attracting cricket teams during their off-season, we aim to make St. Kitts and Nevis a go-to destination for pre-season training.
“Additionally, the expertise and resources from Sussex Cricket will bolster our local sports development programs, enhancing our sports academy.”
For more information, please contact the St. Kitts and Nevis Ministry of Sports and Creative Economy at info@sportsek.gv.kn
Sussex County Cricket Club is the oldest of the eighteen first-class county clubs in England and Wales, representing the historic county of Sussex. Founded in 1839, the club succeeded various Sussex teams, including the old Brighton Cricket Club. Known for its limited-overs team, the Sussex Sharks, the club has held first-class status continuously and has competed in the County Championship since its inception in 1890, as well as every top-level domestic cricket competition in England.
