Pete Russell

Governing Body News

Hero CPL delivers huge exposure to Caribbean region

CPL - February 5, 2022

Photo Credit: Caribbean Premier League The Hero Caribbean Premier League (CPL) has delivered outstanding exposure for partner tourist boards during the 2021 season with a total sponsorship value of US$316.1million. This figure was generated from a report by independent and world-leading...

Featured Quotes

Pete Russell, CEO, HERO CPL Caribbean Premier League partnering with the University of the West Indies (UWI) to launch a sports marketing course, giving...

Cricexec Staff - January 27, 2022

Photo Credit: Twitter photo of @geordavis "We have always found involving talented young people in the Hero CPL as interns a positive and rewarding experience and we are very pleased that we are able to further cement our relationship with...

Causes - Partnerships

Hero CPL launches sports marketing course with UWI

CPL - January 26, 2022

Photo Credit: Caribbean Premier League The Hero Caribbean Premier League (CPL) and the University of the West Indies (UWI) have partnered to launch a sports marketing course which will give students from across the Caribbean an accredited qualification while also...

Notable Quotes

Pete Russell, CEO, Hero CPL on Caribbean Premier League 2021 viewership passing 500 million for the second year running

Cricexec Staff - January 22, 2022

Photo Credit: Twitter photo of @geordavis “We were delighted to pass the 500 million viewer mark set in 2020 and to maintain that figure for 2021 when we were competing with so many other sports, is a fantastic achievement. These...

Broadcast and Media - Domestic

Hero CPL viewership passes 500 million once again

CPL - January 21, 2022

Photo Credit: Caribbean Premier League The viewership of the Hero Caribbean Premier League (CPL) passed the half a billion mark for the second successive season in 2021 with strong numbers across the globe. The total viewership was 517.4 million across linear...

Notable Quotes

Pete Russell and Alexandre Dreyfus announcing the partnership between the CPL and Socios.com to increase fan engagement

Cricexec Staff - August 27, 2021

Photo Credit: Twitter photo of @geordavis and LinkedIn profile photo of Alexandre Dreyfus “The fans of Hero CPL are central to our success and our future, and we are really excited at the prospect of giving them even more opportunities...

Broadcast and Media - Domestic

Broadcasters for Hero CPL 2021 confirmed

CPL - August 26, 2021

Photo Credit: Caribbean Premier League The broadcasters for the Hero Caribbean Premier League have been confirmed for the 2021 tournament with deals with key partners in place in India, the United Kingdom, New Zealand, Australia, America, Canada, South Africa,...

Sponsorship - Domestic

Hero CPL team up with Socios.com to increase fan engagement

CPL - August 25, 2021

Photo Credit: Caribbean Premier League The Hero Caribbean Premier League (CPL) and Socios.com, the leading blockchain provider for the sports industry, have announced a partnership that will see the CPL join a roster of 50+ sport organisations worldwide in leveraging blockchain...

Broadcast and Media - Domestic

Hero CPL Associates with Rario for exclusive Digital Collectibles

CPL - August 10, 2021

Photo Credit: Caribbean Premier League Cricket fans to buy, collect and trade exclusive Caribbean Premier league (CPL) digital collectibles on cricket NFT platform Rario Rario, the world’s first cricket-based digital collectibles platform, today announced an exclusive partnership with the Hero...

Featured Quotes

Michael Kasprowicz, Executive Chairman and Co-Founder of Sportcor on debuting the Kookaburra Smart Ball at this year’s CPL

Cricexec Staff - August 1, 2021

Photo Credit: LinkedIn profile photo of Michael Kasprowicz “We’re delighted to partner with Hero CPL to introduce the Kookaburra Smart Ball, powered by Sportcor, to the world. By delivering real time data, we look forwarding to getting fans closer to...

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Job PostsCricexec Staff - July 22, 2024