Photo Credit: Caribbean Premier League
The Caribbean Premier League has partnered with WSC Sports to innovate delivery of video content as franchise T20 cricket returns in August
The Hero Caribbean Premier League (CPL) has teamed up with WSC Sports, the leader in AI-sports video technology, to grow its reach and engage with more cricket fans around the world. The collaboration with WSC will coincide with the first live Twenty20 tournament since the global sports hiatus.
CPL will utilize WSC Sports’ platform to significantly scale up real-time video highlights for this year’s tournament which will run from August 18 to September 10. The partnership will provide local audiences with customized player highlights for overseas stars such as Rashid Khan, Imran Tahir and Chris Lynn. CPL will also live stream every match to selected markets on their social media platforms with easylive.io broadcast technology.
The agreement adds to the list of global sports properties working with WSC Sports’ AI automation technology. This includes the BBL and WBBL in Australia and other top global sports leagues such as the NBA, Bundesliga, PGA Tour, MLS and FIBA.
Chris Watson, CPL’s Head of Marketing, said: “At the CPL we are always trying to innovate to give our fans the best possible experience. This year more than any other it is vital that fans in the Caribbean and around the world are able to engage with the tournament through our social media channels. WSC means in 2020 following the CPL will be easier than ever.”
Photo Credit: Twitter photo of @chrismarkwatson
“It is exciting for fans to see live T20 Cricket return to our screens,” said WSC Sports Head of Asia Pacific, Guy Port. “WSC is proud to partner our video automation solution with the CPL to help provide more stories to more fans every day of the tournament.”
ABOUT THE HERO CARIBBEAN PREMIER LEAGUE:
First started in 2013, the Hero Caribbean Premier League (CPL) is a franchise-based T20 format cricket tournament that combines two of the most compelling aspects of Caribbean life – dramatic cricket and a vibrant Carnival atmosphere. There was a combined broadcast and digital viewership of 312million during the 2019 season to make it one of the fastest growing leagues in world cricket. In 2019 the tournament made a positive economic impact across the Caribbean of US$136million. Barbados Tridents are the current Hero CPL champions and the other competing teams are Trinbago Knight Riders, Guyana Amazon Warriors, St. Kitts & Nevis Patriots, St. Lucia Zouks and Jamaica Tallawahs. The 2020 tournament will take place in Trinidad & Tobago between 18 August and 10 September. For further information visit www.cplt20.com
ABOUT WSC SPORTS
WSC Sports’ platform generates personalized sports videos for every digital platform and every sports fan – automatically and in real-time.
Currently being used by leading media rights owners such as NBA, MLS, FIBA, Cricket Australia, WarnerMedia, Discovery, Bleacher Report, and many others, WSC Sports’ platform utilizes advanced AI and Machine Learning technologies to analyze live sports broadcasts, identify each and every event that occurs in the game, create customized short-form video content and publish to any digital destination. This enables partners to instantly generate and distribute professionally edited personalized clips and videos on a large scale, to engage audiences and maximize video monetization opportunities.
Name of Author: CPL
The Caribbean Premier League (CPL) is an annual Twenty20 cricket tournament in the Caribbean, established in 2013 by Cricket West Indies to replace the Caribbean Twenty20. Sponsored by Republic Bank Limited, it is officially known as the Republic Bank CPL.
