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Updated: December 16, 2021

Tuhin Mishra, Managing Director, Sports Marketing Firm Baseline Ventures commenting on reports the ICC will auction off Indian subcontinent media rights separately

By Cricexec Staff

December 16, 2021

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Photo Credit: LinkedIn profile photo of Tuhin Mishra

“The value of the ICC media rights for the Indian subcontinent alone could go up to $1.7-$1.8 billion easily. These are one of the biggest sports media rights after the IPL and are much sought after.”
Tuhin Mishra
Managing Director
Sports Marketing Firm Baseline Ventures

(commenting on reports the ICC will auction off Indian subcontinent media rights separately)

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