Photo Credit: Instagram Photo of @indiancricketteam
Viacom18, the official broadcaster for the Bangladesh tour of India, has secured twelve new sponsors, further highlighting the series’ popularity and the network’s wide reach.
The sponsorship lineup features a strategic mix of established and emerging brands from various sectors. Co-presenting partners include Havells Lloyd, Rajshree, Mivi, and Atomberg Technologies (as a special partner), all of which will enjoy significant on-air visibility throughout the series.
Additionally, associate partners Acko (insurance), Lemonn (financial services), A23 (entertainment), Olio Pizza (food delivery), Housing.com (real estate), ICICI Bank (financial services), Kurkure (snacks), and Jawa Yezdi (motorcycles) will connect with India’s passionate cricket fans through this collaboration.
This diverse sponsorship portfolio highlights the immense appeal of cricket in India and Viacom18’s ability to deliver brands to a large, engaged audience.
Previously, Viacom18 secured partnerships with Qubo and DULCOFLEX, reflecting the growing appeal of the series.
Viacom18 Sports plays a key role in Indian sports broadcasting, offering content across various platforms. With exclusive rights to major events like the Indian Premier League (IPL), the FIFA World Cup, and other international tournaments, Viacom18 delivers live matches, expert analysis, and exclusive content via its channels and JioCinema’s digital platform to cater to Indian sports fans.
The Bangladesh series has showcased exciting cricket action. India won the two-match Test series and clinched the three-match T20I series by winning the first two games. The final T20I will take place on October 12 at the Rajiv Gandhi International Stadium in Hyderabad.
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Name of Author: Cricexec Staff
