Photo Credit: World Cricketers’ Association
The World Cricketers’ Association (WCA) through its commercial affiliate, Winners Alliance, today announced a partnership with Jetsynthesys-owned Nautilus Mobile to create the first large-scale, officially licensed mobile simulation game in professional cricket history.
Through this groundbreaking partnership, Real Cricket™, the most popular mobile cricket simulation game in the world, will feature the names, images, and likenesses of more than 250 professional cricketers.
Real Cricket™ players will be able to compete as their favorite cricketers, with the game featuring hundreds of stars from around the world. By granting certain rights through Winners Alliance, cricketers will benefit from incremental off-the-field revenues and increased visibility among Real Cricket’s™ hundreds of millions of global users.
“We take immense pride in establishing that Real Cricket is the world’s most popular mobile cricket simulation game,” said Anuj Mankar, Director & CEO of Nautilus Mobile. “We are always looking for new ways to enhance the gaming experience for our ultra passionate users. By adding the likenesses of these global real cricket stars via the WCA and Winners Alliance, we’re bringing a level of authenticity and excitement that can’t be found anywhere else, making Real Cricket an unrivalled experience for cricket fans and gamers worldwide. As per our age old slogan and the team’s belief, it truly is ‘Time to get Real.’”
Since launching the franchise in 2014, Nautilus Mobile has released various Real Cricket™ titles, amassing over 350 million downloads globally and attracting more than one million daily active users on both iOS and Android devices. Users can compete in a variety of game modes and competition formats including quick matches, international and domestic tournaments, 1v1 multiplayer, play with friends multiplayer, and more.
“We are thrilled to work with Nautilus Mobile to bring this groundbreaking, officially licensed opportunity to cricketers affiliated to WCA, increasing their off-field earning potential, visibility, and fan engagement,” said Tom Moffat, Chief Executive, WCA. “By leveraging their collective global rights, this is the first time in professional cricket history that hundreds of players worldwide can participate in a collaboration like this. This partnership is a great example of the innovative, player-centric initiatives we aim to pioneer with our partners at Winners Alliance, and also driving new value into the cricket ecosystem.”
“As the first large-scale group licensing deal in international cricket history, this partnership is a monumental step for the WCA and its athletes,” said Eric Winston, President, Winners Alliance. “Aligning with a best-in-class company like Nautilus Mobile underscores our commitment to generating athlete-centric partnerships that will drive meaningful value to cricketers at scale.”
In January of 2024, Winners Alliance and the WCA forged an exclusive, long-term partnership to protect and optimise the global commercial rights of cricketers, emulating the successful model of players associations in other sports. Among its earliest priorities, Winners Alliance is building a sustainable group licensing program encompassing video games, trading cards, collectibles, and various related categories, maximising off-field revenue potential for cricketers and directly funding the WCA’s advocacy efforts.
Name of Author: World Cricketers' Association
The World Cricketers’ Association (WCA) is the global body representing cricket players. It encompasses players from major cricketing nations through domestic associations and includes over 600 international players in its global commercial program.
