Photo Credit: LinkedIn Profile Photo of Sanjay Patel
Profiles
Career Highlights
Current Role
Managing Director – The Hundred, England & Wales Cricket Board (Feb 2019 – Present)
Chief Commercial Officer / Managing Director – New Competition, England & Wales Cricket Board (Jan 2018 – Present)
Commercial Director, England & Wales Cricket Board (Jun 2014 – Present)
Previous Roles
Strategy & Planning Director, Heineken (Jun 2012-Aug 2014)
Brand Unit Director – Cider portfolio, Heineken (Mar 2008-Jun 2012)
Brand Director – Baileys Irish Cream, Diageo (Jun 2005-Jan 2007)
Global Marketing Manager – Gordon’s Gin, Diageo (Jan 2004-Jun 2005)
Senior Brand Manager – John Smith’s, Sottish & Newcastle (Jan 2002-Jan 2004)
Brand Manager – Newcastle Brown, Scottish & Newcastle (Dec 1999-Jan 2002)
Commercial Manager, Caledonian Brewing Company Ltd (Nov 1998-Dec 1999)
Graduate trainee, Caledonian Brewing Company Ltd (May 1996-Nov 1998)
Bio
Sanjay Patel joined the England & Wales Cricket Board in 2014 as Commercial Director. He then further served as Chief Commercial Officer and in 2018, combined this role with being the Managing Director of the ECB’s new domestic T20 competition, The Hundred. Since January 2019 he has focused solely on developing the competition.
Patel was previously working in the beverage and spirits industry in multiple roles. These included Strategy & Planning Director and Brand Unit Director of Cider portfolio at Heineken; brand director for Baileys and Global Marketing Manager for Gordon’s Gin at Diageo; and other roles at Scottish & Newcastle and Caledonian Brewing Company Ltd.
He attained his Bachelor of Commerce degree in 1995 from the University of Edinburgh.
Name of Author: Cricexec Staff
