Logos of Middlesex Cricket, Saffery, Derbyshire Cricket, PwC, Texas Super Kings, Treetops Hospice, the England and Wales Cricket Board (ECB), RISE Worldwide, and the Royal Dutch Cricket Association (KNCB) displayed in a grid.

Global Sponsorship Roundup: Virtual advertising, global media rights and strategic partnerships lead this week’s commercial activity 

Cricexec Staff

Vineeth Kichilu, CEO of fusionAIx, KNCB Board Member Rashid Shah, and representatives from fusionAIx and the Royal Dutch Cricket Association (KNCB) stand on a cricket field after agreeing to a sponsorship deal.

Dutch cricket names fusionAIx as AI partner in digital transformation push

Cricket Netherlands

Lanka Premier League (LPL T20) and Star Sports logos representing the official broadcast partnership for the T20 cricket tournament.

Lanka Premier League expands broadcast reach with Star Sports for 2026 season

Cricexec Staff

Shreyas Iyer leads the India T20 cricket team onto the field as captain before an international match, with teammates and fans waving flags.

RISE Worldwide sells out ECB’s virtual advertising inventory for India-England series

RISE Worldwide

European T20 Premier League (ETPL) announces its 2026 broadcast partners, including JioHotstar, Star Sports, Willow TV, HBO Max, TNT Sports and Cricbuzz.

European T20 Premier League lands JioStar, TNT Sports, Willow and Cricbuzz broadcast deals

European T20 Premier League

Collage featuring the logos of Cricket West Indies, Zimbabwe Cricket, WCPL, Leicestershire County Cricket Club, Fifty Five, Mukuru, Lions Cricket, Enza Construction and Joburg, highlighting global cricket partnerships and sponsors.

Global Sponsorship Roundup: Cricket West Indies, Sachin Tendulkar and Lions Cricket headline the week’s commercial activity

Cricexec Staff

India cricketer Suryakumar Yadav wearing a custom New York Yankees jersey during his introduction as an MLB India Ambassador at Yankee Stadium.

MLB signs Suryakumar Yadav as ambassador to accelerate India expansion

Cricexec Staff

Sony Pictures Networks logo with an upward growth chart, illustrating revenue growth and business performance in the Indian media and broadcasting market.

Sony Pictures Networks India profit rises 16% as cricket and advertising fuel FY26 growth

Cricexec Staff

Guyana Amazon Warriors women players celebrate a wicket during a Women's Caribbean Premier League (WCPL) match.

Limacol announced as new title sponsor of Women’s Caribbean Premier League

CPL

IPL trophy and Indian Premier League logo alongside sponsor logos including Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode, and Wonder Cement.

IPL 2026 sponsorship effectiveness report highlights Tata Sierra, Cadbury and Rapido among top-performing brands as cricket advertising impact widens

Cricexec Staff

Logos of sponsors and partners associated with the European T20 Premier League (ETPL), including Cricket Ireland, Sony Sports Network, BBG, TG20, Fidelity Services Group, Lions and Masana.

Global Sponsorship Roundup: Zimbabwe T20 League plans unveiled, Cricket Ireland adds SD Bell & Co and Candere signs Smriti Mandhana

Cricexec Staff

Lyzr announces its official partnership with the San Francisco Unicorns, highlighting the AI company's collaboration with the Major League Cricket franchise.

San Francisco Unicorns partner with AI platform Lyzr to boost performance and business operations

San Francisco Unicorns

Indian cricketer Smriti Mandhana featured alongside the Candere Lifestyle Jewellery logo as the brand's ambassador.

Smriti Mandhana joins Shah Rukh Khan as Candere brand ambassador

Cricexec Staff

Sony Sports Network logo alongside the flags of India and England, representing cricket broadcast rights and television coverage between the two countries.

Sony Sports expands regional coverage as India-England white-ball tour strengthens bilateral cricket’s commercial appeal

Cricexec Staff

Collage featuring logos of Major League Cricket, MVPz, The Hundred, Monzo, Hampshire Cricket, Dafabet, Cricket South Africa, Lahore Qalandars, Muslim Hands, Cricket West Indies, and Bronx Colors highlighting cricket business partnerships and sponsorships.

Global Sponsorship Roundup: The Hundred lands Monzo, Proteas expand with Dafabet and MLC strengthens commercial momentum

Cricexec Staff

TCM promotional graphic highlighting its commitment to the growth of Indian domestic cricket, featuring silhouetted cricketers playing in a stadium at sunset.

TCM Sports expands footprint across India’s growing T20 league ecosystem

Cricexec Staff